“Scott provided marketing consulting services ranging from strategic positioning, launch and ecosystem planning to tactical campaign programming and message content. He understands the sales support process and welcomes rolling up his sleeves and getting out into the field - he delivered quickly and effectively drove consensus.”
— Steve Elston, VP - Worldwide Sales, PacketMotion
Services
Scott Gordon and his network of service providers and peer consultants have supported numerous bay area startups and respective venture capital firms in the bay area since 2004. Scott brings both strategic and tactical market support to bear in a short timeframe. By reviewing a client’s needs and gaining consensus on a pragmatic approach and timeframe, Scott can help an organization meet objectives concerning:
- Business plan / market assessment and modeling
- Market research and TAM construct
- Strategic market and product assessment
- Product management, marketing
- PRD/MRD overview, specifications and detailed refinement
- Customer definition and customer research
- GoToMarket plan and deliverables; current and new products and services
- Communications and position refinement
- Marketing plans, budgeting and integrated campaigns
- Sales collateral spanning from preso’s, case studies and whitepapers to ROI worksheets
- Competitive assessment; communications, strategy and product
- Services requirements, materials and packaging
- Lead generation program definition and execution (web, online response, webcast, events...)
- Inside sales planning, metrics, contact materials
- Business development strategy, partner and channel packaging, and solicitation
- Public relations and analyst relations projects
- Creative service projects (executed by creative partners)
- Reviews development and packaging
- ... And more
The majority of StraTact services are executed as short projects with larger programs coordinated by Scott that leverage other experienced consultants and proven service providers spanning: product management, competitive assessment, creative, website development, lead generation, research, publicity, channel marketing, public relations and strategy.
If you are interested in exploring how StraTact can help your organization, please send your inquiry to scott@stratact.com. If I am unable to provide you support due to work conflict, time constraints or lack of domain expertise, I will gladly refer you to other marketing and business development service providers that are in my professional network.
Market Research
StraTact often coordinates and conducts modest MARKET RESEARCH for its clients. If you have received a survey or other offer from StraTact on the behalf of one of our clients, please note that your response and personal information will remain confidential with StraTact and our client. Respective survey and research "Opt-in" and "Opt-out" options are presented to research participants and are strictly held. If you have any questions regarding research or how your contact details were obtained, please see our PRIVACY POLICY. StraTact research services follow anti-spam guidelines: http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm